关键词: 衍生服务, 运营模式, 服务自营, 服务外包

Abstract: As the proportion of services in the revenue of manufacturing companies continues to increase, service derivative has become an effective way to achieve the service-oriented manufacturing. However, the relative concentration of product manufacturing and the absolute decentralization of service provision have been perplexing the self-operating/outsourcing decision-making of manufacturing companies on derivative services. Aimed at the situation where a manufacturing company and a service contractor sells one type of physical product and derivative service, a game model under two models of derivative service self-operation and outsourcing was constructed. The results show that the decision-making of self-operation/outsourcing on derivative services is affected by multiple factors such as service level, product service relevance, service provision advantage coefficient, and revenue sharing coefficient. In the self-operation or outsourcing mode, there is a boundary between the derivative service level and the service provision advantage coefficient to promote the profits of both parties. The product service relevance promotes the derivative service level and the profits of both parties. In the outsourcing mode, the revenue sharing coefficient should be set for the purpose of achieving greater value creation for both parties.

Key words: derivative service, operating model, service self-operation, service outsourcing