关键词: 创业导向, 网络导向, 探索式创新, 利用式创新, 新创企业成长

Abstract: Based on the resource-based theory and the strategic fit theory, taking exploration innovation and exploitation innovation as mediators and strategic flexibility as the moderator, a theoretical model of the relationship between entrepreneurial orientation, network orientation, and new venture growth was built in the digital world. An empirical study of 403 new ventures show that entrepreneurial orientation has a greater impact on new venture growth during the start-up and growth stages than network orientation. Exploration innovation mediates the relationship between network orientation and new venture growth. Exploitation innovation is the mediator between entrepreneurial orientation, network orientation, and new venture growth. Strategic flexibility moderates the relationship between entrepreneurial orientation, exploration innovation, exploitation innovation, and new venture growth. In the start-up period, exploitation innovation has a greater impact on new venture growth. However, in the growth period, exploration innovation has a greater impact on new venture growth.

Key words: entrepreneurial orientation, network orientation, exploration innovation, exploitation innovation, new venture growth