关键词: 新零售, 即时配送, 干扰恢复, 快速响应, 情景应对

Abstract: The response time of the recovery of instant delivery disruption under the background of new retail affects the experience of high-quality users and the connectivity of various delivery components. Combining scenario response and data-driven ideas, this paper classifies disruption scenarios and generates and stores historical disruption scenarios in the preparatory stage before any disruption occurs. In the scenario response decision-making stage after the interference occurs, it introduces a hybrid approach that combines traditional scenario response methods with data-driven techniques, and develops a matching and response rule based on the historical scenario storage format, enabling rapid recovery and decision-making. To evaluate the effectiveness of the method, it conducts a simulation analysis. The parameter sensitivity analysis shows how to set the similarity threshold and the number of classifications (k) to reduce costs and improve the speed under different levels of time urgency in interference processing. These findings provide reference and suggestions for the rapid response of instant delivery interference recovery decision-making in the new retail context.

Key words: new retail, instant delivery, disruption recovery, quick response, scenario response