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Government Subsidy Strategies Considering Asymmetric Substitution Relationship Between Green and Non-Green Products
SHANG Wenfang, WANG Bingyan, WANG Kun
2026, 35 (2):
295-315.
doi: 10.3969/j.issn.2097-4558.2026.02.001
The gradual nature of green transformation in the manufacturing sector means the coexistence and competition of green and non-green products in the market over the long term. Due to the unique environmental attributes of green products, an asymmetric substitution relationship arises between the two, directly affecting the incentives and strategic choices of government subsidy policies. This paper explores the game between green and non-green manufacturers and their dominant retailers under three scenarios: no government subsidy, lump-sum subsidy, and per-unit subsidy, and analyzes the factors affecting subsidy effectiveness and strategy selection. It is found that both subsidy strategies can improve product greenness, promote green consumption, and increase retailer profit, with green manufacturer profits and subsidy coefficients exhibiting a positive U-shaped and inverse U-shaped relationship, respectively. Intensified competition between green and non-green products can raise prices, but through market expansion or enhanced premium capability, all supply chain members can benefit. When competition is sufficiently intense and per-unit subsidies are high, green product prices may fall below levels under no subsidy. Given the same total subsidy expenditure, lump-sum subsidies can better motivate overall green transformation and development of the supply chain, whereas per-unit subsidies can better strengthen government performance across multi-dimensions, including corporate profits, consumer surplus, and environmental improvement. When both subsidy intensity and the marginal return on environmental improvement are high, the government tends to adopt per-unit subsidies to achieve multi-dimensional objectives, although the asymmetric substitution between the two products can weaken this motivation. If cost differences between the two product types are large, the government is more likely to use lump-sum subsidies to ensure policy effectiveness. Reducing green costs or enhancing consumer green preferences helps green products capture market share from non-green products. This clarifies the principles and conditions under which different subsidy policies influence supply chain green transformation, providing micro-decision-making insights for enterprises and theoretical basis for the government policy aimed at promoting the green transformation and development of enterprises.
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