任务状态与新产品广告类型的匹配效应——基于认知资源理论的研究
黄静, 余利琴, 刘睿
Matching Effect of Task Status and New Product Advertisement Type: A Cognitive Resource Theory Perspective
HUANG Jing, YU Liqin, LIU Rui
系统管理学报
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2025, (2): 558
-570
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DOI: 10.3969/j.issn.2097-4558.2025.02.019
