基于产品质量差异的电商平台自有品牌入侵策略决策
冯中伟, 李芳宁, 谭春桥, 杨玉中
E-Commerce Platform Choice of Encroachment Strategies Based on Product Quality Difference Between Manufacturer Brand and Private Brand
FENG Zhongwei, LI Fangning, TAN Chunqiao, YANG Yuzhong
系统管理学报
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2025, (5): 1229
-1241
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DOI: 10.3969/j.issn.2097-4558.2025.05.003
