品牌标识的中国文化象征性对品牌资产的影响——以英国市场为例
郭锐, 罗杨, 周敏, 陶岚, 陈佳佳, 肖紫涵
Impact of Chinese Cultural Symbolism of Brand Identity on Brand Equity: Taking UK Market as an Example
GUO Rui, LUO Yang, ZHOU Min, TAO Lan, CHEN Jiajia, XIAO Zihan
系统管理学报
.
2025, (5): 1451
-1470
.
DOI: 10.3969/j.issn.2097-4558.2025.05.019
|
|
|
