关键词: 公交吸引力, 公交服务水平, 交通需求管理, 互补效应

Abstract: Based on the characteristics of urban mobilization and the background of bus priority practice in China, this paper proposes a theoretical framework of transit service level, traffic demand management and public transit attraction using the RP data of residents who have options and SP data of private car users in Changzhou, and using the binary logit model and the cumulative logit mode. The results show that transit service level and traffic demand management have a positive effect on public transit attraction for citizens who have options. There is a significant complementary effect between transit service level and traffic demand management. Moreover, public transit has a different attraction to car travelers and E-bike travelers under the same conditions. This paper indicates that for cities with a high motorization level, traffic governance should not only develop public transit, but also implement appropriate traffic demand management. It is necessary to build a co-governance of public transit incentive and private vehicle penalty.

Key words: public transit attraction, transit service level, traffic demand management, complementary effect