关键词: 人工智能, 零售, 任务自动化, 数值数据分析, 图像和文本分析, 上下文感知, 营销策略, 企业决策

Abstract: Human beings are stepping into an intelligent era and an intelligent society. As a technology with extensive and open application scenarios, artificial intelligence (AI) has profoundly changed the retail industry. AI continues to optimize the retail chain, and technological breakthroughs will overlay each business stage and make them influence each other. The core connotation of the transformation of the retail industry by AI is driven by technology. By providing value to the supply-side and consumption-side, AI directly causes the disruptive change of the interaction between consumers and companies and contributes to the new pattern of “AI+ retail”. In this paper, specific examples of the application of AI in the retail industry are comprehensively sorted out, four types of AI tasks are analyzed in detail, and the application of AI in the retail industry and the new retail scenarios are summarized. In addition, the underlying logic of the transformation and upgrading of retail industry caused by the landing of AI application scenario are analyzed in an in-depth manner and classified into the effectiveness value, the efficiency value, the experience value, and the enhancement value. Finally, explicit and implicit challenges faced by consumers and enterprises are proposed.

Key words: artificial intelligence, retail industry, task automation, numerical data analysis, image and text analysis, context awareness, marketing strategy, business decision