关键词: 数据赋能, 服务化, 动态能力, 内在机制/外在机制, 适应性匹配

Abstract: Most of the existing research focus on analyzing the influence of data empowerment on the service transformation of manufacturing industry through technical support from the “supply side”. However, whether the empowered enterprises can get the opportunity depends on the market environment created by other empowered entities for the focus enterprises. At the same time, the diversity practice of data empowerment driving manufacturing enterprise servitization shows that data empowerment driving manufacturing enterprise servitization also depends on the shaping effect of relevant factors on the relationship between data empowerment and manufacturing enterprise servitization. In view of the differentiated practice of data empowerment to drive the servitization of manufacturing enterprises in different situations, data empowerment is incorporated through the driving way that market demand affects the service of manufacturing enterprises. The core power is the adaptive matching of dynamic capability and market environment. With the help of the internal mechanism to capture the invariance of data empowerment driving manufacturing enterprise servitization and the external mechanism to capture relevant factors to shape the difference of data empowerment driving manufacturing enterprise servitization, a theoretical framework of the internal/external mechanism interaction influencing manufacturing enterprise servitization is constructed. Based on the grounded theory of qualitative research, the mechanism of data enabling driving manufacturing enterprises servitization by the case studies of three manufacturing enterprises is explored. The results show that the invariance of the relationship between data empowerment and manufacturing enterprise servitization is characterized through the internal mechanism of “data empowerment - dynamic capability and market environment adaptability matching - servitization”. The context dependence of the relationship between data empowerment and manufacturing enterprise servitization is captured through the external mechanism of “entrepreneurship - digital intelligence servitization strategic orientation - service trial and error - dynamic capability and market environment adaptability matching - servitization”. With the help of the category involved in the paradigm model, the key links of data empowerment driven manufacturing enterprise servitization are service resource reorganization, digital intelligent servitization strategy orientation and service trial and error. This paper extends the mechanism that data empowerment affects the matching of dynamic capabilities and market environment to drive the service transformation of manufacturing enterprises. It uses internal mechanism and external mechanism to coordinate the tension between the relationship invariance and practice diversity of data empowerment driving the service transformation of manufacturing enterprises, so as to provide reference, management framework, and theoretical tools for service transformation of manufacturing enterprises.

Key words: data empowerment, servitization, dynamic capability, internal/external mechanisms, adaptive matching