关键词:

股权投资, 增值服务效果, 扎根理论, SETC理论模型

Abstract:

Value-added services have an important impact on the interactive development and win-win outcomes of startups and investors. Exploring the effects and impact mechanisms of value-added services of investors on startups is conducive to helping startups to achieve sustainable and sound development, enabling investors to achieve investment appreciation, and promoting the healthy development of the equity investment industry. Four enterprises that receive value-added services from investors are selected as typical cases, and an SETC theoretical model is then constructed by using the grounded theory. The main influencing mechanism of value-added services effect is extracted. The findings indicate that the types of value-added services not only directly affect the effectiveness of the value-added services, but also may cause principal-agent conflict between investors and startups, which can be influenced by the external environment and the characteristics of both parties. Driven by the external environment and characteristics of both parties, the effectiveness of the value-added services is affected. The type of value-added services is the internal direct driving factor affecting the effectiveness of value-added services effect, the external environment is the external direct driving factor affecting the effectiveness of value-added services, while the characteristics of both parties are the situational driving factor, and conflict between the two sides is the intermediary driving factor.

Key words:

equity investment, effectiveness of value-added services, grounded theory, SETC theoretical model