关键词:

社交互动, 用户隐私信息披露, 知识分享社区, 账户信息认证, S-O-R模型

Abstract:

This paper explores the influence mechanism of social interaction in the knowledge sharing community on the disclosure of user privacy information from the aspects of user privacy disclosure willingness and disclosure level. Based on the stimulus-organism-response(S-O-R) theoretical framework, it investigates how external environmental stimuli in users’ social interaction affect the internal state of privacy information disclosers, thereby affecting their privacy information disclosure intentions. Using a questionnaire survey, it collects data to validate the model proposed and hypotheses, and utilizes user behavior data from knowledge sharing community to explore the impact of social interaction among users on their level of information disclosure. The results show that social interaction significantly contributes to users’ self-efficacy, trust between users, and social identity, which, in turn, affect users’ willingness to disclose private information. Social interaction affects users’ disclosure levels to a certain extent, and account authentication can play a certain positive moderating role. The results provide suggestions for promoting appropriate disclosure behavior in knowledge sharing community.

Key words:

social interaction, user privacy information disclosure, knowledge sharing community, account authentication, stimulus-organism-response（S-O-R）model