| [1] Godes D, Mayzlin D. Firm-created word-of-mouth communication: evidence from a field test [J]. Marketing Science, 2009, 28(4): 721-739.[2] Bishop, Willard R., Jr. Competitive Intelligence [J]. Progressive Grocer, 1984(3):19-20.[3] Zeithaml, Valarie A. Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence [J]. The Journal of Marketing ,1988: 2-22.[4] Cheung M Y, Luo C, Sia C L, Chen H. Credibility of electronic word-of-mouth: informational and normative determinants of online consumer recommendations [J]. International Journal of Electronic Commerce, 2009, 13(4):9-38.[5] Goldsmith R, Pagani M, Lu X. Social network activity and contributing to an online review site [J]. Journal of Research in Interactive Marketing, 2013,7(2):100 -118.[6] Kozinets R V, Valck K, Wojnicki A C, Wilner S J S. Networked narratives: understanding word-of-mouth marketing in online communities [J]. Journal of Marketing, 2010(74): 71-89.[7] Lee J. The eWOM impact on sales distributions in markets with different product evaluation standards [C]. Proceedings of Pacific Asia Conference on Information System, Hyderabad, 2009(43): 1-12.[8] 曹俊浩, 陈宏民, 石彼得. 基于双边市场理论的B2B垄断平台自网络外部性分类及其强度研究 [J]. 上海交通大学学报, 2010, 44(12):1661-1664.[9] 程贵孙. 组内网络外部性对双边市场定价的影响分析 [J]. 管理科学, 2010, 23(1): 107-113.[10] Kim D. Equilibrium analysis of a two-sided market with multiple platforms of monopoly provider [J]. International Telecommunications Policy Review, 2012,19(3):1-22.[11] Economides N, Tag J. Network neutrality on the internet: a two-sided market analysis [J]. Information Economics and Policy, 2012, 24(2): 91-104.[12] 胥莉, 陈宏民, 潘小军. 具有双边市场特征的产业中厂商定价策略研究 [J]. 管理科学学报, 2009(5): 10-17. |
