关键词:

数字技术, 文化产业, 电影行业, 搜寻成本, 消费者福利

Abstract:

In the digital economy era, the cultural industry has experienced a rapid growth. However, the specific mechanisms through which the digital economy facilitates the development of the cultural industry remain unclear. This paper adopts a micro-level perspective to theoretically deduce and empirically test these mechanisms using data from the film industry. On the supply side, digital technology enhances the diversity and quantity of cultural market supply by lowering the barriers to entry. On the demand side, digital platforms decrease consumers’ search costs and improve consumption structure. The quantile regression analysis indicate that at the lower quantiles of box office revenue, the effect of comment quantity on box office revenue is insignificant or weak, whereas at the higher quantiles, the positive effect of comment quantity on box office revenue is significantly stronger. This paper provides a novel perspective and empirical evidence for analyzing the high-quality development of the cultural industry driven by the digital economy.

Key words:

digital technology, cultural industry, film industry, search cost, consumer welfare