关键词: 专精特新战略, 创新数量, 创新质量, 数字化转型

Abstract: Based on the data for SRUI (Specialized, Refined, Unique, and Innovative) Giant SMEs (small and medium-sized enterprises) among Shanghai and Shenzhen A-share listed enterprises from 2013 to 2021, this paper explores the impact of the SRUI strategy and different strategic categories on the quantity and quality of enterprise innovation, and analyzes the moderating role of digital transformation in these relationships. The empirical results show that the SRUI strategy, Specialized strategy and Innovative strategy all positively affect both the quantity and quality of enterprise innovation, whereas the Refined strategy does not contribute to improving innovation quality. Furthermore, the degree of digital transformation plays a positive moderating role in the relationship between the SRUI strategy and both the quantity and quality of innovation. Specifically, digital transformation not only positively moderates the relationship between Specialized strategy and innovation quality but also significantly enhances the impact of the Innovative strategy on promoting both the quantity and quality of enterprise innovation. These findings provide valuable insights for the high-quality development of SMEs and their transformation and upgrading to the “SRUI” strategy.

Key words: SRUI (Specialized, Refined, Unique, and Innovative) strategy, innovation quantity, innovation quality, digital transformation