关键词: 女性创业者, 社会认知特征, 机会识别, 关系网络, 性别歧视

Abstract: In recent years, with the emergence of female entrepreneurship, the study of female entrepreneurs’social cognitive traits has gradually attracted attention. Based on the social cognitive theory (SCT) perspective, this study focuses on the female entrepreneurs as the research object, four cognitive traits (i.e., entrepreneurial self-efficacy, entrepreneurial passion, grit, and self-control) as cognitive factors. opportunity recognition as a behavioral factor, Guanxi network and gender discrimination as environmental factors, thus builds the ternary interaction model of “cognition-behavior-environment” This study explores the complex relationship between female entrepreneurs’ social cognitive traits and new ventures’ performance. The results show that female entrepreneurs’ social cognitive traits (entrepreneurial self-efficacy, entrepreneurial passion, grit and self-control) have positive impacts on the new ventures’ performance. Opportunity recognition plays a mediating role in this relationship. The environmental factors-Guanxi network and gender discrimination moderate the mediating role of opportunity recognition in the relationship between female entrepreneurs’social cognitive traits and new ventures’ performance. This study takes the research path of “female entrepreneurs’ social cognitive traits-opportunity recognition-new venturds, performance” to explore the internal mechanism of the transformation of female entrepreneurs, social cogniive traits into female entrepreneurs, ehavior, and further influence the new ventures, performance. And through he introduction of the Guanxi network and gender discrimination, this study helps to understand the role of environmental factors in the relationship between female entrepreneurs, social cogntion and action path.

Key words: female entrepreneurs, social cognitive traits, opportunity recognition, Guanxi networks, gender discrimination