关键词: 品牌偏好, 隐私偏好, 智能决策, 经验决策, 隐私保护策略

Abstract:

In the era of digital intelligence economy, privacy protection has become an important dimension for enterprises to gain competitive advantage. This paper constructs a multi-dimensional differentiated competition model of duopoly enterprises under the dominant position of brand preference or privacy preference, and examines the effect of intelligent decision efficiency on privacy protection strategy and equilibrium profit. It is found that if only one enterprise makes intelligent decisions, unlike the complementary relationship between privacy protection behavior and intelligent decision behavior of high privacy protection enterprises dominated by brand preference, there is a substitute relationship between the two under the dominant position of privacy preference. At the same time, under the dominant position of brand preference, only when intelligent decision efficiency is higher than a certain threshold, the equilibrium profit of enterprises taking intelligent decision is positively related to the intelligent decision efficiency. In addition, under the dominant position of privacy preference, the equilibrium profit of enterprises adopting intelligent decision is positively related to the intelligent decision efficiency, while the equilibrium profit of enterprises adopting experience decision is negatively related to the intelligent decision efficiency. Moreover, if both enterprises adopt experience decision under the dominant position of privacy preference, the enterprise equilibrium profit is negatively related to the information security cost. However, under the dominant position of brand preference, the enterprise equilibrium profit is positively related to the information security cost.

Key words: brand preference, privacy preference, intelligent decision, experience decision, privacy protection strategy