系统管理学报

系统管理学报 ›› 2026, Vol. 35 ›› Issue (4): 1100-1113.DOI: 10.3969/j.issn.2097-4558.2026.04.017

• 企业管理与公司金融 • 上一篇    下一篇

“我的”还是“我们的”：心理所有权对亲环境行为的影响机制研究

刘满芝，马若楠，吕雪晴，张琳琳，白小雨，罗杰   

  1. 中国矿业大学 经济管理学院，江苏 徐州 221116
  • 收稿日期:2025-04-30 修回日期:2026-02-12 出版日期:2026-07-28 发布日期:2026-08-04
  • 基金资助:
    国家自然科学基金面上项目（72374197，71874186，71974190）；国家社会科学基金重大项目（22&ZD137）；中国矿业大学中央高校基本科研业务费专项资金（2023ZDPYSK03，2023SKHQ03）

“Mine” or “Ours”：The Influence Mechanism of Psychological Ownership on Pro-Environmental Behavior

Liu Manzhi，Ma Ruonan，Lü Xueqing，Zhang Linlin，Bai Xiaoyu，Luo Jie#br#   

  1. School of Economics and Management，China University of Mining and Technology，Xuzhou 221116，Jiangsu，China
  • Received:2025-04-30 Revised:2026-02-12 Online:2026-07-28 Published:2026-08-04

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摘要： 引导居民主动践行亲环境行为,是推进美丽中国建设的重要实践路径。然而,如何更有效地激励居民采取此类行为,仍是亟待厘清的关键问题———究竟是激发个体对环境的“占有感”,还是强化其集体归属意识? 二者影响亲环境行为的内在作用机制与边界条件尚需深入探究。本研究基于心理所有权、社会懈怠及心理抗拒等理论,探究心理所有权(个人导向vs.集体导向)对个体亲环境行为的影响效应,并揭示感知责任的中介机制与规范诉求的调节作用。通过4项实验发现:心理所有权(个人导向vs.集体导向)是驱动亲环境行为的有效因素,且激发个人导向(相较于集体导向)心理所有权更能促使个体产生更强的亲环境行为(实验1A、实验1B);感知责任在心理所有权与亲环境行为之间起中介作用(实验2);规范诉求对该影响具有调节作用———具体而言,在描述性规范条件下,个人导向(相较于集体导向)心理所有权对亲环境行为的促进作用更强;而在命令性规范条件下,集体导向(相较于个人导向)心理所有权对亲环境行为的促进作用更为显著(实验3)。本研究不仅丰富了心理所有权影响亲环境行为的相关研究,也为政府和企业制定绿色助推策略提供了实践启示。

关键词: 心理所有权, 亲环境行为, 感知责任, 规范诉求

Abstract: Encouraging residents to actively engage in pro-environmental behavior is an important practical pathway for advancing the construction of a “Beautiful China.” However, how to more effectively motivate such behavior remains a key issue requiring clarification. Should policymakers stimulate individuals’ sense of environmental ownership, or strengthen collective belonging awareness? The underlying mechanisms and boundary conditions through which these approaches influence pro-environmental behavior require further exploration. Based on theories of psychological ownership, social loafing, and psychological reactance, this paper examines the effects of psychological ownership (individual-oriented vs. collective-oriented) on pro-environmental behavior, while revealing the mediating role of perceived responsibility and the moderating role of normative appeals. Across four experiments, the results show that psychological ownership is an effective driver of pro-environmental behavior. Activating individual-oriented (vs. collective-oriented) psychological ownership produces stronger pro-environmental behavior (Experiments 1A and 1B). Perceived responsibility mediates the relationship between psychological ownership and pro-environmental behavior (Experiment 2). Normative appeals moderate this relationship: under descriptive norm conditions, individual-oriented psychological ownership exerts a stronger positive effect, whereas under injunctive norm conditions, collective-oriented psychological ownership has a stronger promoting effect (Experiment 3). The findings enrich research on psychological ownership and pro-environmental behavior, while providing practical implications for governments and enterprises in designing green nudging strategies.

Key words: psychological ownership, pro-environmental behavior, perceived responsibility, normative appeals

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