转售还是代理？数据驱动营销下制造商市场入侵策略选择
段仁吉, 官振中, 任建标
Reselling or Agency Selling? Manufacturer’s Market Encroachment Strategy under Data-Driven Marketing
DUAN Renji, GUAN Zhenzhong, REN Jianbiao
系统管理学报
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2025, (5): 1193
-1211
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DOI: 10.3969/j.issn.2097-4558.2025.05.001
