系统管理学报

系统管理学报 ›› 2022, Vol. 31 ›› Issue (6): 1109-1122.DOI: 10.3969/j.issn.1005-2542.2022.06.008

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数字平台商业模式创新：综述与展望

刘汕1, 2, 3，张凡1，惠康欣1，毛弘毅4   

  1. 1. 西安交通大学管理学院，西安 710049；2. 西安交通大学系统行为与管理实验室，西安 710049；3. 西安交通大学—陕西省物流集团物流科创融合发展研究中心，西安 710049；4. 贵州财经大学工商管理学院，贵阳 550025
  • 出版日期:2022-11-11 发布日期:2022-11-23
  • 作者简介:刘 汕（1983-），男，教授。研究方向为管理信息系统和数字平台管理
  • 基金资助:
    国家自然科学基金资助项目（72032006，72061005）

Digital Platform Business Model Innovation: Overview and Prospect

LIU Shan1, 2, 3, ZHANG Fan1, HUI Kangxin1, MAO Hongyi4   

  1. 1. School of Management, Xi’an Jiaotong University, Xi’an 710049, China;2. System Behavior and Management, Xi’an Jiaotong University, Xi’an 710049, China;3. Logistics Science and Technology Innovation Integrated Development Research Center, Xi’an Jiaotong University, Xi’an 710049, China; 4. School of Business Administration, Guizhou University of Finance and Economics, Guiyang 550025, China
  • Online:2022-11-11 Published:2022-11-23

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摘要： 厘清数字平台商业模式创新机理具有重要理论和实践意义，但已有研究对此理解并不清晰。基于商业模式创新过程视角，通过梳理已有文献，在界定数字平台概念基础上，围绕平台边界设计和边界资源部署，探讨数字平台如何进行商业模式创新，并指出未来研究方向。研究结论包括：（1）互补者和互补品双重不确定性是数字平台商业模式创新的驱动因素；（2）资源、互补和生态边界设计是数字平台商业模式的核心，是管理互补者和互补品不确定性从而促进价值共创的重要手段；（3）边界资源是建立、管理和维护跨边界关系的手段，能够影响价值创造与获取。

关键词: 数字平台, 商业模式, 平台边界, 边界资源

Abstract: It is of great theoretical and practical significance to clarify the mechanism of digital platform business model innovation, but little is known about this issue in existing research. From the perspective of business model innovation process, and by defining the concept of digital platform and reviewing the literature, this paper discussed how to conduct business model innovation on digital platforms by focusing on platform boundary design and boundary resource deployment, and pointed out future research directions. It is concluded that the dual uncertainties of complementors and complements are the driving factors for digital platform business model innovation. The design of resources, complementors, and ecological boundaries is the core of the digital platform business model and an important means to manage the uncertainties of complementors that complements for promoting value co-creation. Boundary resources are the means to establish, manage, and maintain cross-boundary relationships, which can affect value creation and acquisition.

Key words: digital platform, business model, platform boundary, boundary resource

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