关键词: 价值星系, 传统产业升级, 价值创造, 概率商品

Abstract:

The ability of value creation is not only the core competitiveness of enterprises,  but also the fundamental driving force for the traditional industries to transform and upgrade in the face of serious homogenization and loss of cost advantage. Based on the theory of value galaxy, this paper analyzes the process and principles of value creation in the process of traditional enterprise transformation, using the mystery box as an example. The results show that the innovative value creation system is an integrated multi-value output system with a strong openness, interaction, mutuality and spontaneity. The value galaxy is an innovative value creation system created and maintained by the star enterprise with high level elements, while other constellation enterprises with medium and low-level elements show a hierarchical distribution. The value galaxy transforms the value creation mode from independent creation by one to joint creation by multiple constellations, and its advantages come from customer value, dynamic aggregation and core competence. Based on the above analysis, this paper proposes suggestions on the paths and ways that enterprises with different elements can take in the process of transformation and upgrading.

Key words: value galaxy, upgrading of traditional industries, value creation, probabilistic goods