关键词: 模块化设计, 模块化水平, 闭环供应链, 回收模式, 定价策略

Abstract: Product modular design can not only better meet the personalized needs of customers, but also effectively reduce the production cost of new products and remanufactured products. Based on the consideration of product modular design, this paper, taking the manufacturer-led remanufacturing closed-loop supply chain as the research object, analyzes the modularity products, the retail price, the take-back price, and the manufacture profit in the self-operation take-back mode and the outsourced take-back mode, in order to provide reference for the manufacturer’s choice of take-back mode. The result shows that manufacturer’s choice of take-back mode is related not only to the cost parameters of the modular design parameters, but also to the size of the product cost saving between the new products and remanufactured product brought by the product modular design.

Key words: modular design, modular level, closed-loop supply chain, take-back model, pricing strategy