关键词: 标准联盟网络位置, 数字创新, 标准化能力, 网络多样性

Abstract:

Based on the resource-based theory and the signaling theory, from the perspective of social network, this paper explored the intrinsic mechanism of standard alliance network position influencing digital innovation through standardization capability and the moderating role of network diversity on the above process. With the data of enterprises participating in standard alliance network in the ICT industry in China from 2013 to 2021, a hierarchical regression analysis was conducted for the empirical test. The research results show that the standard alliance network position positively affects digital innovation, and the standardization capability plays a mediating role. Network diversity not only positively moderates the relationship between standard alliance network position and standardization capability, but also positively moderates the mediating effect of standardization capability between standard alliance network position and digital innovation. The research conclusion expands related research on standard alliance network and digital innovation, and provides valuable references for enterprises to build appropriate standard alliance network to implement digital innovation.

Key words: standard alliance network position, digital innovation, standardization capability, network diversity