关键词: 移动商务, 隐私管理, 技术特征, 感知的监视, 信息披露意愿

Abstract: Based on the CPM theory, from the perspective of users’ needs, the impacts of the technical features of privacy management on the intention of mobile users to disclose information are explored. The SmartPLS3.0 was used to conduct an empirical analysis with 283 valid data collected by using the method of scenario-based questionnaire survey. The results show that the technical features of privacy management (interaction management, information management, and permission justification management) have significant positive impacts on the personal intention of users to disclose information through perceived control. Interactive management and information management have direct positive impacts on the intention of users to disclose information. Meanwhile, perceived surveillance plays an intermediary role in the relationship between perceived control and the intention of users to disclose information. This paper provides appropriate theoretical guidance and suggestions for mobile service providers and application developers to design effective privacy management functions in mobile commerce applications that meet users’ privacy needs and stimulate more users to disclose their personal information, thus promoting the healthy development of the mobile commerce industry.

Key words: mobile commerce, privacy management, technical features, perceived surveillance, information disclosure intentions