关键词: SFS渠道, 电商平台, 新零售运营, 渠道选择

Abstract: New retail can bring value to both e-commerce platforms and community retailers by utilizing online-offline synergies through omni-channel integration. This paper compares the optimal prices and profit of decision makers in the supply chain composed of e-commerce platforms and community retailers without the introduction of the ship-from-store (SFS) channel and with the introduction of the SFS channel, and discusses whether e-commerce platforms should introduce the SFS channel. The findings indicate that as the draw rate of the e-commerce platform increases, the e-commerce platform prefers to introduce the SFS channel; and as the cost of consumer patience increases, the e-commerce platform prefers to open the online channel only. When the number of community retailers increases or the proportion of consumers with low patience cost coefficients increases, the likelihood that e-commerce platforms and community retailers jointly prefer to introduce the SFS channel increases. When the e-commerce platform determines the sales price of the SFS channel or the operating cost of the community retailer is large, the community retailer prefers to open only offline channels, while the e-commerce platform prefers to introduce the SFS channel.

Key words: ship-from-store (SFS) channel, e-commerce platform, new retail operations, channel selection