Background In the new era, the growing sense of cultural confidence has fueled the rapid rise of "Guochao" (China-Chic) brands, making them a pivotal force in leading Chinese brand innovation and development. "Guochao" represents not only the inheritance and innovation of national culture but also a bridge connecting consumer emotions and cultural identity. The State-owned Assets Supervision and Administration Commission (SASAC) issued the "Opinions on High-Quality Brand Building for Central Enterprises in the New Era," explicitly identifying brand building as a key measure for the high-quality development of state-owned enterprises. Driven by both globalization and digitalization, "Guochao" brands face unprecedented opportunities and challenges. Exploring how to leapfrog brand value through innovation-driven strategies has become an urgent research topic.
To promote theoretical research and practical exploration, the Journal of Systems & Management is hosting an academic workshop themed "Innovation and Development of 'Guochao' Brands in the New Era." The workshop aims to provide scholars with a platform to showcase research, receive expert guidance, and improve manuscript quality. Outstanding papers meeting the journal's standards will be granted priority publication in regular issues.
Innovation and Development of "Guochao" Brands in the New Era.
We encourage research using standardized methodologies such as empirical analysis, mathematical modeling, and case studies. Topics include, but are not limited to:
Shaping and innovation paths of "Guochao" brands in the new era.
Technological innovation (AI, Big Data, Blockchain) and "Guochao" brand value enhancement.
"Guochao" brand strategies and sustainable development in the green/low-carbon transition.
Digital transformation and the reshaping of "Guochao" brand value.
Interaction models of "Guochao" brands in new consumption scenarios (Metaverse, VR).
Image building for "Guochao" brands under new media and new channels.
Product innovation logic and new product adoption for "Guochao" brands.
Integration of "Guochao" brands with high-quality development strategies.
Building international competitiveness for "Guochao" brands under globalization.
Crisis management and response strategies for "Guochao" brands.
Consumer psychology and identification mechanisms of "Guochao" brands.
October 15, 2025.
Submissions must be original, unpublished research. Formatting should follow the submission requirements of the Journal of Systems & Management. Manuscripts should be at least 8,000 words, with 10,000 to 15,000 words being ideal.
The workshop will feature a blind peer-review process. Authors of selected papers will be invited to attend the workshop, present their research, and receive guidance from invited experts.
The workshop is scheduled to be held in person at the School of Economics and Management, Chongqing Jiaotong University (tentatively early November). Following the workshop, the Guest Editorial Board will recommend outstanding papers for a Fast-Track Review process at the journal.
Papers selected for the fast-track process will undergo external peer review after revision. Those meeting the journal’s academic standards will be prioritized for publication in the regular issues.
The Journal of Systems & Management reserves the right of first refusal for publication. Manuscripts with copyright disputes should not be submitted.
Host: Editorial Office of the Journal of Systems & Management
Organizer: School of Economics and Management, Chongqing Jiaotong University
Email: wan_qiuy@mails.cqjtu.edu.cn
Subject Line: "Workshop + Paper Title + Affiliation + Name"
Contact: Yao Qi (+86 023-62761689)