系统管理学报
Typology of Brand Teasing and Its Influence on Brand Communication Effect#br#
XIE Peihong, LI Danmeng, ZHENG Mingzhu, QIAO Tianqi
Journal of Systems & Management . 2025, (4): 1137 -1154 .  DOI: 10.3969/j.issn.2097-4558.2025.04.016