系统管理学报
Impact of Chinese Cultural Symbolism of Brand Identity on Brand Equity: Taking UK Market as an Example
GUO Rui, LUO Yang, ZHOU Min, TAO Lan, CHEN Jiajia, XIAO Zihan
Journal of Systems & Management . 2025, (5): 1451 -1470 .  DOI: 10.3969/j.issn.2097-4558.2025.05.019