系统管理学报
Live-Stream Promotional Pricing Strategies of Online Retailers Considering Strategic Consumers
YANG Wenjuan, ZHANG Jiantong, YANG Wenting, WEI Jinxiang
Journal of Systems & Management . 2026, (1): 127 -143 .  DOI: 10.3969/j.issn.2097-4558.2026.01.010