关键词: 定价, 房东特征, 专业酒店, 共享短租平台

Abstract: Based on the data of shared houses from xiaozhu.com which is a sharing platform on accommodation rental, this paper analyzes the characteristics of houses and the hosts. It is found that the proportion of professional hosts with a certain size of housing gradually increases. To analyze the impact of host characteristics on housing pricing, an empirical study is conducted on 5388 housing properties in 10 domestic cities. The results show there is a clear difference between the housing pricing of professional hosts with a certain scale of houses and amateur hosts. The pricing of professional hosts who have a certain scale of shared houses is higher than that of amateur hosts. The pricing of accommodation rental will increase if the scale of shared houses increases. On the other hand, the pricing of professional hotels has a significant positive impact on the pricing of short-term rental houses, which shows that there is a certain competitive relationship between these two types of platforms. The pricing of shared houses is also affected by such factors as the characteristics of housing, supporting facilities, second-hand house price and location, as well as consumer comments. The host should also pay attention to these factors when pricing accommodation, especially the evaluation of the consumer side.

Key words: pricing, host characteristics, professional hotel, shared accommodation platform