Abstract: Entrepreneurship and innovation have been regarded as the engine to stimulate vitality of enterprises and promote economic growth. In this paper, the impact of entrepreneurship orientation on innovation performance under dynamic regulation of external environment is verified. It is found that the three dimensions of entrepreneurial orientation, namely innovation, risk taking, and initiative, contribute to the improvement of innovation performance. In addition, market dynamism has a positive moderating effect on the relationship between innovation and innovation performance while competition intensity does not moderate the relationship among risk taking, initiative, and innovation performance.

Key words: entrepreneurial orientation, innovation performance, market dynamism, competition intensity

摘要： 创业与创新是激发企业活力、带动经济增长的引擎。验证了在外部环境动态性的调节作用下，创业导向对创新绩效的影响。研究发现，创业导向的3个维度，即创新性、风险承担和先动性，有助于提升创新绩效。研究还发现，环境动态性正向调节创新性与创新绩效之间的关系，风险承担、先动性与创新绩效之间的关系不受外部环境动态性的调节作用。

关键词: 创业导向, 创新绩效, 市场动态性, 竞争强度