Journal of Systems & Management ›› 2023, Vol. 32 ›› Issue (1): 81-90.DOI: 10.3969/j.issn.1005-2542.2023.01.007
Previous Articles Next Articles
Should Medical Crowdfunding Programs Be Hyped? A Study of the Hype of Medical Crowdfunding from the Perspective of Negative Word of Mouth Communication
HU Sen1, ING Long1, HU Bin2, XIAO Jiaoyan1
医疗众筹项目要不要炒作?负面口碑传播视角下医疗众筹项目炒作行为研究
胡森1,丁龙1,胡斌2,肖娇妍1