Abstract: With the increase number of “going global” enterprises in China, the demand for the deep integration of manufacturing and logistics industries has increased. It is of great significance to explore the implementation path of the deep integration and innovation development of “going global” enterprises. Based on the grounded theory, this paper conducts interviews and surveys with relevant managers of “going global” enterprises that conduct the deep integration of the two industries, and constructs a preliminary conceptual model of the implementation path for the deep integration and innovation development of “going global” enterprises. Based on this, through empirical test of questionnaire survey, this paper develops a final conceptual model of the implementation path for “going global” enterprises’ deep integration and innovation development of two industries. The findings show that the deep integration and innovation development of “going global” enterprises are affected by five core factors: external incentives, internal optimization, relationship strength, high-level embeddedness, and market power differences. Both internal optimization and relationship strength play a complete intermediary role between external incentives and the development performance of the integration of the two industries. On the one hand, “going global” enterprises have improved the performance of “going global” enterprises’ integrated development of two industries through internal optimization. On the other hand, by strengthening the relationship with cooperative enterprises, the performance of “going global” enterprises’ two industry integration development can be improved. The high level of embeddedness positively regulates the promotion of external incentives on internal optimization, and the difference of market forces negatively regulates the promotion of external incentives on relationship strength. This paper enriches the theoretical system of the integration of the two industries of enterprises, provides a practical strategic path and theoretical support for “going global” enterprises to realize the deep integration of manufacturing and logistics industry in the context of globalization, and offers a certain practical reference for “going global” enterprises to achieve high-quality development in the global competition.

Key words: integration of two industries, “going global” enterprises, grounded theory, survey, implementation path

摘要： 随着中国“走出去”企业数量增多，制造业与物流业深度融合的需求加大，探究“走出去”企业两业深度融合创新发展的实现路径具有重要意义。基于扎根理论，对进行两业深度融合的“走出去”企业相关管理人员进行访谈调研，构建“走出去”企业两业深度融合创新发展实现路径的初步概念模型。在此基础上，通过问卷调查进行实证检验，给出“走出去”企业两业深度融合创新发展实现路径的理论模型。研究发现：首先，“走出去”企业两业深度融合创新发展受外部激励、内部优化、关系强度、高水平嵌入性和市场力量差异5个核心因素影响；其次，内部优化和关系强度在外部激励与两业融合发展绩效之间呈现完全中介作用，“走出去”企业一方面通过内部优化提升两业融合发展绩效，另一方面通过加强与合作企业的关系强度提升两业融合发展绩效；最后，通过调节效应检验发现，高水平嵌入性正向调节外部激励对内部优化的促进作用，市场力量差异负向调节外部激励对关系强度的促进作用。本研究丰富了企业两业融合理论体系，为“走出去”企业在全球化背景下实现制造业与物流业深度融合提供了切实可行的策略路径和理论支撑，为“走出去”企业在全球化竞争中实现高质量发展提供了实践参考。

关键词: 两业融合, “走出去”企业, 扎根理论, 问卷调研, 实现路径