Abstract:

This paper explores the influence mechanism of social interaction in the knowledge sharing community on the disclosure of user privacy information from the aspects of user privacy disclosure willingness and disclosure level. Based on the stimulus-organism-response(S-O-R) theoretical framework, it investigates how external environmental stimuli in users’ social interaction affect the internal state of privacy information disclosers, thereby affecting their privacy information disclosure intentions. Using a questionnaire survey, it collects data to validate the model proposed and hypotheses, and utilizes user behavior data from knowledge sharing community to explore the impact of social interaction among users on their level of information disclosure. The results show that social interaction significantly contributes to users’ self-efficacy, trust between users, and social identity, which, in turn, affect users’ willingness to disclose private information. Social interaction affects users’ disclosure levels to a certain extent, and account authentication can play a certain positive moderating role. The results provide suggestions for promoting appropriate disclosure behavior in knowledge sharing community.

Key words:

social interaction, user privacy information disclosure, knowledge sharing community, account authentication, stimulus-organism-response（S-O-R）model

摘要：

研究围绕用户隐私披露意愿和披露水平，探索了知识分享社区中的社交互动行为对用户隐私信息披露的影响机制。基于刺激-有机体-反应（Stimulus-Organism-Response，S-O-R）理论研究用户社交互动中的外界刺激如何影响隐私信息披露者的内在状态，进而影响其隐私信息披露意愿。采用问卷调查收集数据，验证提出模型及假设，并借助知识分享社区中的用户行为数据探究用户间的社交互动对其信息披露水平的影响。结果表明，社交互动对用户的自我效能、用户间信任和社会认同均产生显著促进作用，进而影响用户的隐私信息披露意愿。社交互动在一定程度上影响用户的信息披露水平，且账户信息认证起到一定的正向调节作用。研究结论能够为促进知识分享社区中用户信息的合理披露行为提供建议。

关键词:

社交互动, 用户隐私信息披露, 知识分享社区, 账户信息认证, S-O-R模型