Abstract:

In the digital economy era, the cultural industry has experienced a rapid growth. However, the specific mechanisms through which the digital economy facilitates the development of the cultural industry remain unclear. This paper adopts a micro-level perspective to theoretically deduce and empirically test these mechanisms using data from the film industry. On the supply side, digital technology enhances the diversity and quantity of cultural market supply by lowering the barriers to entry. On the demand side, digital platforms decrease consumers’ search costs and improve consumption structure. The quantile regression analysis indicate that at the lower quantiles of box office revenue, the effect of comment quantity on box office revenue is insignificant or weak, whereas at the higher quantiles, the positive effect of comment quantity on box office revenue is significantly stronger. This paper provides a novel perspective and empirical evidence for analyzing the high-quality development of the cultural industry driven by the digital economy.

Key words:

digital technology, cultural industry, film industry, search cost, consumer welfare

摘要：

数字经济背景下文化产业快速发展。然而，数字经济促进文化产业发展的具体作用机制是什么？从微观视角进行了理论推演，并基于电影行业数据提供了一定的实证证据。在供给侧，数字技术通过降低市场进入门槛提高了文化市场供给的种类与数量；在需求侧，数字平台降低了消费者搜寻成本，进而优化了消费结构。通过分位数回归分析发现：在票房收入的低分位点，评论数量对票房收入的影响较低或不显著；而在高分位点，评论数量对票房收入的正向影响则显著更大。为分析数字经济推动文化产业高质量发展提供了新的视角和经验证据。

关键词:

数字技术, 文化产业, 电影行业, 搜寻成本, 消费者福利