Abstract:

The ability of value creation is not only the core competitiveness of enterprises,  but also the fundamental driving force for the traditional industries to transform and upgrade in the face of serious homogenization and loss of cost advantage. Based on the theory of value galaxy, this paper analyzes the process and principles of value creation in the process of traditional enterprise transformation, using the mystery box as an example. The results show that the innovative value creation system is an integrated multi-value output system with a strong openness, interaction, mutuality and spontaneity. The value galaxy is an innovative value creation system created and maintained by the star enterprise with high level elements, while other constellation enterprises with medium and low-level elements show a hierarchical distribution. The value galaxy transforms the value creation mode from independent creation by one to joint creation by multiple constellations, and its advantages come from customer value, dynamic aggregation and core competence. Based on the above analysis, this paper proposes suggestions on the paths and ways that enterprises with different elements can take in the process of transformation and upgrading.

Key words: value galaxy, upgrading of traditional industries, value creation, probabilistic goods

摘要：

价值创造能力是企业的核心竞争力，也是当前传统产业在转型升级中克服同质化严重和成本优势丧失问题的根本动力。基于价值星系理论，以盲盒四轮价值重构为例，分析了一个传统产业企业转型在过程中的价值创造范式和机理。研究结果表明：创新的价值系统是集成的多元价值输出系统，具有较强的开放性、互动性、互生性和自发性；价值星系是拥有高位要素禀赋的恒星企业营造和维护的创新型价值创造系统，其他拥有中低位要素禀赋的星座企业在价值星系中呈现层次分布；价值星系使单方价值独创转变为多方价值共创，客户价值、动态聚合与核心能力是星系整体优势的来源。基于上述分析，研究揭示了传统产业在转型升级过程中可以采取的路径与方式，并对各方提出了具有针对性的建议。

关键词: 价值星系, 传统产业升级, 价值创造, 概率商品