Journal of Systems & Management ›› 2024, Vol. 33 ›› Issue (4): 865-877.DOI: 10.3969/j.issn.2097-4558.2024.04.002
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Advertising and Content Producers’ Subsidy Strategies for UGC Platforms Considering Same-Side and Cross-Side Network Effects
LI Li1, ZHU Xingzhen2, HU Jiao3, ZHANG Hua4, HE Xiang5
考虑同侧和跨侧网络效应的UGC平台广告投放与内容创作补贴策略
李莉1,朱星圳2,胡娇3,张华4,何向5