E-Commerce Platform Choice of Encroachment Strategies Based on Product Quality Difference Between Manufacturer Brand and Private Brand
FENG Zhongwei1, LI Fangning1, TAN Chunqiao2, YANG Yuzhong3
1. School of Business Administration, Research Center for Energy Economics, Henan Polytechnic University, Jiaozuo 454000, Henan, China; 2. School of Business, Nanjing Audit University, Nanjing 211815, China;
3. School of Energy Science and Engineering, Henan Polytechnic University, Jiaozuo 454000, Henan, China
FENG Zhongwei, LI Fangning, TAN Chunqiao, YANG Yuzhong. E-Commerce Platform Choice of Encroachment Strategies Based on Product Quality Difference Between Manufacturer Brand and Private Brand[J]. Journal of Systems & Management, 2025, 34(5): 1229-1241.