Advertisement Insertion Mechanisms Based on Sentiment Analysis of Online Video Danmaku Data: An Empirical Study of User Impulse Buying Intention
LI Manning, YU Jingyun, JIANG Zhongzhong, SUN Yanming
School of Business Administration; Institute of Behavioral and Service Operations Management, Northeastern University, Shenyang 110169, China; School of Information Engineering, Shenyang University, Shenyang 110044, China
LI Manning, YU Jingyun, JIANG Zhongzhong, SUN Yanming. Advertisement Insertion Mechanisms Based on Sentiment Analysis of Online Video Danmaku Data: An Empirical Study of User Impulse Buying Intention[J]. Journal of Systems & Management, 2021, 30(6): 1187-1197.