Abstract:

The proposal of the “dual carbon” strategy further clarifies the development direction of new energy vehicles in the automotive industry, thus requiring them to achieve innovation and breakthroughs in intelligent manufacturing technology. In this paper, starting from the subsidy policy for intelligent manufacturing technology of new energy vehicles, and taking into consideration consumer purchasing preferences for new energy vehicles, a competitive pricing decision model for traditional and new energy vehicle manufacturers is constructed, and the optimal pricing and production strategies of automobile enterprises at different subsidy levels are solved. Moreover, the social welfare situation is analyzed, and numerical simulation and analysis are conducted on the model. The research results indicate that the subsidy policy for intelligent manufacturing technology of new energy vehicles has intensified market competition between traditional and new energy vehicle manufacturers, thereby lowering the prices of both types of vehicles. Faced with the competitive environment of new energy vehicles under subsidy policies, although the prices of traditional types of vehicles continue to decrease, consumer demand for them continues to decline. When the government focuses on considering the impact of environmental pollution, it should increase the subsidy level for new energy vehicles, and when consumers have asymmetric preferences for new energy vehicles and traditional vehicles, the government should reduce the level of technology subsidies to maximize social welfare.

Key words: new energy vehicle, smart manufacturing technical subsidy, pricing strategy, asymmetric preferences

摘要：

“双碳”目标的提出进一步明确了将新能源汽车作为汽车行业的发展方向，要求新能源汽车在智能制造技术下实现创新与突破。从新能源汽车的智能制造技术补贴政策入手，将消费者对新能源汽车的购买偏好纳入考虑范围，构建了传统型汽车生产商和新能源汽车生产商的竞争性定价决策模型，求解在不同补贴程度下汽车企业的最优定价及生产策略，并分析了社会福利情况，最后对模型进行了数值仿真与分析。研究结果表明：新能源汽车智能制造技术补贴政策加剧了传统型汽车生产商和新能源汽车生产商的市场竞争，从而拉低了两种类型汽车价格。在补贴政策下的新能源汽车竞争环境中，虽然传统类型汽车价格不断降低，但消费者对其需求却持续下降。政府在侧重考虑环境污染影响时，应当提高新能源汽车的补贴水平，且当消费者出现对新能源汽车和传统型汽车的不对称偏好时，政府应当降低技术补贴水平以获取社会福利最大化。

关键词:

新能源汽车, 智能制造技术补贴, 定价策略, 不对称偏好