Abstract: Product modular design can not only better meet the personalized needs of customers, but also effectively reduce the production cost of new products and remanufactured products. Based on the consideration of product modular design, this paper, taking the manufacturer-led remanufacturing closed-loop supply chain as the research object, analyzes the modularity products, the retail price, the take-back price, and the manufacture profit in the self-operation take-back mode and the outsourced take-back mode, in order to provide reference for the manufacturer’s choice of take-back mode. The result shows that manufacturer’s choice of take-back mode is related not only to the cost parameters of the modular design parameters, but also to the size of the product cost saving between the new products and remanufactured product brought by the product modular design.

Key words: modular design, modular level, closed-loop supply chain, take-back model, pricing strategy

摘要： 产品模块化设计既可以更好地满足客户的个性化需求，又能有效地降低新产品和再制造品的生产成本。在考虑产品模块化设计的情形下，以制造商主导的再制造闭环供应链为研究对象，分析了制造商自营回收模式和外包回收模式下产品模块化水平、零售价格、回收价格和制造商利润，为制造商回收模式的选择提供参考。研究表明：制造商选择回收模式不但跟模块化设计的成本参数有关，而且还跟产品模块化设计带给新产品和再制造品生产成本节省的大小有关。

关键词: 模块化设计, 模块化水平, 闭环供应链, 回收模式, 定价策略