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Decision-Making and Innovation Investment of CLSC under Fairness Concern
WANG Yuyan, LU Lingxue, SU Mei, SHEN Liang
2021, 30 (2):
332-343.
doi: 10.3969/j.issn.1005-2542.2021.02.012
Under the influence of the old and new kinetic energy conversion policies, three decision-making models, i.e., decentralized decision-making models with and without retailers’ fairness concern and centralized decision-making model, considering government rewards were constructed. Then, the optimal decisions of the three models were given, and the impacts of new kinetic energy innovation cost and fairness concern coefficient on pricing, new kinetic energy innovation investment, recovery rate and profit of all participants were analyzed, based on which, the “income sharing joint fixed cost-cost sharing” contract was designed to achieve coordination. The research shows that with the increase of innovation cost, the conversion efficiency of new and old kinetic energy decreases, and the negotiation space between the manufacturer and the retailer reduces. However, the wholesale price and the sales price decreases with the innovation cost, which is different from the opinion that “the price increases with the increase in investment”. Moreover, as the fairness concern coefficient increases, the innovation investment, the recycling rate, the consumer effect and the profits of the members reduce, but retailer’s share of the profits of the system increases. Furthermore, in centralized decision-making, the innovation investment, the profit of all parties, and the recycling rate are the highest, while the sales price is the lowest, which can be achieved by designing the coordination mechanism of “income sharing joint fixed cost-cost sharing”. And in this mechanism, who benefits more from recycling activities will bear more recycling costs.
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